INSIGHTS AND TRENDS
Data-driven resources for reopening, innovating and adapting your
business to the “new normal”.
Smart brands are prepping for every eventuality in a pivotal back to school year. Having the most accurate and relevant insights for every possible scenario is vital for brands to stay one step ahead of this unpredictable virus. They need to be ready to chalk the blackboard, erase, and chalk again as many times as the current situation dictates.
Brand differentiation is the name of the game and this is particularly true when it comes to destination marketing. The strategic thinking behind the Las Vegas rebrand is a study in masterful marketing. And it’s something other destinations – and brands struggling to stand out – should take note of!
Influencers are everywhere. So how can you attract the right influencers for your brand to ensure a positive experience? Influencers can be popular today, but gone tomorrow, because consumers are that fickle. Brands must shift their influencer activity to accommodate consumer sentiment. Here’s how.
Brands are taking notice of the DIY trends that are experiencing explosive growth right now. Home improvement companies like Ikea, Home Depot and Lowe’s are actively sharing ideas online. This DIY trend is offering new ‘ins’ for retail brands to reach new segments.
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it’s not the same ol’ influencers resonating with consumers. The landscape has changed – potentially forever. Let’s see how that looks!
Ignorance of what’s happening and being said about your brand online, is no excuse. And fallout from it, is still your fault. Brands must monitor social conversation or face harsh consequences. Just ask Nano Magic.
ABOUT NETBASE QUID
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficiently. NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times. To learn more about NetBase Quid, read this overview.