In the face of the coronavirus, accurate, timely information is of the utmost importance to businesses as they respond to the changing consumer and economic environment. This site uses the NetBase and Quid platforms to discover consumer and marketing intelligence and display trending topics related to the coronavirus and its impact on industries. Topics are unfiltered, pulled from social media, news and other sources of interest to brands and agencies.
SOCIAL MEDIA TOPICS AND CONVERSATIONS
See what’s trending on Social Media and where those conversations are happening to understand the coronavirus COVID-19 topics and conversations being shared by consumers, news organizations, and political figures.
Overall Social Media Conversations
Trending social conversations this week include the on-going development and testing of vaccines, an easing of the nationwide lockdown, and accusations of China “intentionally concealing the severity” of the pandemic.
Hyundai was the only brand in the top 10 “Authors by Engagement” promoting their #DarkSelfieChallenge using the coronavirus shelter in place #stayhome.
Roche was the top trending brand this week as the FDA approved its coronavirus antibody test for emergency use..
NEWS MEDIA LANDSCAPE AND ANALYSIS
Get a complete picture of the News Media coverage of the coronavirus COVID-19 to identify emerging topics, news themes, and key opinion leaders covering the story.
Overall News Media Conversations
Business related topics were at the top of list in terms of published articles, while antibody testing was central to the conversation.
Story volume grew over the course of the week with the “Mental Health, Relationship Health” cluster remaining steady throughout.
US governors make up the bulk of KOL’s for the week whilst Donald Trump continues to lead in story volume, particularly in the “Misinformation” cluster.