INSIGHTS AND TRENDS
Data-driven resources for reopening, innovating and adapting your
business to the “new normal”.
Influencer marketing is alive and well, weathering this pandemic storm while few marketing tactics are left standing. But it’s not the same ol’ influencers resonating with consumers. The landscape has changed – potentially forever. Let’s see how that looks!
Ignorance of what’s happening and being said about your brand online, is no excuse. And fallout from it, is still your fault. Brands must monitor social conversation or face harsh consequences. Just ask Nano Magic.
Food delivery service growth continues in North America and Europe, and big players are finding strength in merging. The latest acquisition has Just Eat Takeaway.com gobbling up GrubHub. And oh what a merger this will be!
Consumers returning to the drive-thru for comfort and human interaction. And at McDonalds, long chaotic lines are signaling a strong reopening vibe for all.
The big question every UK business is facing will soon be answered – when we open will they come? Digital consumer intelligence helps uncover how things will look, as well as trouble spots that shops should pay attention to during these early days of reopening.
Recovery is the name of the game right now, and sustainability is figuring prominently in many of these conversations. Here’s how and why your brand should care about this trend. And ways to start strategizing around it.
ABOUT NETBASE QUID
NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and consulting services customers to make smart, data driven decisions accurately, quickly and efficiently. NetBase Quid is a trusted partner of American Airlines, Coca-Cola, Ogilvy, T-Mobile, United Airlines, YUM! Brands, Walmart, Hyundai, Wunderman Thompson, Microsoft, BCG and The New York Times. To learn more about NetBase Quid, read this overview.