During Social Media Week’s 2020 virtual conference, we had the opportunity to interview Michelle Lin, Digital Programming Director at iHeartMedia Los Angeles. Michelle shared how social analytics from NetBase Quid helped capture audience insights that guided and prepared her social strategy for iHeartMedia’s virtual events.

iHeartMedia Los Angeles puts on some of the most recognizable and talked about pop culture live events. It’s a huge opportunity to connect with their listeners, grow their audience, and generate excitement around their brands, as well as our in-house influencers. With the help of NetBase Quid’s social media analytics, iHeartMedia is now discovering what their audience wants in this time of COVID-19 crisis while pivoting to virtual events.

For more information about NetBase Quid, visit https://www.netbasequid.com.

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